Gruen Nation

Gruen Nation will run an X-Ray over the 2010 federal election its advertising and all the other tricks political parties use to get their message out. Political insiders, and campaign veterans, will join advertising gurus Todd Sampson and Russell Howcroft to dissect each week's events as they unfold. Whether it is a million dollars spent on an advertising campaign or a hundred dollars spent on a haircut or a tie, Gruen Nation will be there to decode what's going on for the audience and point out the many strategies political parties use to influence voters. Gruen Nation will offer up, and dissect, a feast of messaging brilliance and bunkum not just from our 2010 election, but from down the years and around the world.